Did you know that, by pre-qualifying a doctor, your front desk can increase conversion by 20% ?
The most persuasive of all sales tools has always been word of mouth. Simply put, word of mouth is someone recommending an individual, a product or a business to another.
This classic form of promotion is used in a multitude of ways, including some we hardly notice. A doctor’s certificate on the wall is word of mouth promotion. That framed document tells the patient that some lofty institution thought well enough of the medical professional to give them an official stamp of approval and license to practice. The patient feels better and more confident seeing the certificate hanging there; the more certificates, the more confidence the patient is likely to have.
Oddly enough, it’s been found that word of mouth is so powerful it creates a positive effect even when the person doing the recommending has a close connection to the recipient of their praise.
In a dental office, one way of making use of this subtle, but effective form of persuasion is in the booking of appointments.
When the scheduler or receptionist books an appointment for a new or returning patient, a sentence or two about the qualifications of the dentist of hygienist the patient will be seeing can do wonders. People are more likely to keep appointments when they’ve heard an excellent recommendation about the person they’re going to see.
Here is how a little persuasion can make a big difference.
Try this subtle use of word of mouth persuasion and see what a difference it can make to your practice.